As mentioned above, No-code and Low-code have a number of economic and functional advantages when you work with a limited budget and deadlines.
But there are also strategic advantages that allow you to smoothly and progressively develop your product from MVP on No-code to Application on code.
The product development strategy will depend on the functions of the intended “final” product and the No-code service used at the start.
In the case of the Bubble service, you can leave the product on the platform and grow it there – fortunately, the wide technical capabilities of this Open Source constructor allow you to do this both with the help of templates and with the help of coding.
But you can also transfer the product to a code base if you understand that the Bubble database does not pull your multi-million audience, and you do not want to spend money on buying additional memory in the same Bubble or, conditionally, Airtable.
If we are talking about Adalo, then it is better to translate the application into code immediately after the first positive MVP results. Adalo stands out for its quality UX/UI design templates, and it’s quite easy to use – the development cost is much lower than on Bubble. But Adalo does not have wide functionality – therefore, you will not be able to carry out significant updates and improve financial results. Adalo is the ultimate “hypothesis testing platform”.
All in all, Low-coding is a very flexible approach that provides a lot of maneuvers to optimize performance.
The most important advantage of MVP, as well as No-code services and Low-code solutions, is that they speed up the “time to market” of the product. This means that while your competitors are writing their application in code for a long and tedious time, you can already enter the market, receive feedback from users, upgrade the product, and even earn your first money.
Why traditional coding is not profitable today
Over time, any “complex” and “hard-to-reach” product follows one of two paths: it either “simplifies” and becomes “publicly available”, or goes into oblivion. There are examples of the typewriter and the first computers, computers before and after Steve Jobs, and so on.
Here’s a more recent example of how know-how has become cheaper and more useful than its predecessor: today’s smart phones.
Yes, an old analog phone costs a lot less than a new smartphone in monetary terms. But at the same time, this phone greatly limits your options for its use. It can only make calls and write SMS.
But people’s desires are not limited to the phone. In a market economy, consumption and demand always rise. People want to have a phone, a camera, a computer, a GPS navigator, and much more.
What offer can satisfy this demand? Create something that will cover several needs at once, and that will be cheaper than all these benefits in the aggregate.
Indeed, the smartphone is cheaper. Count the cost of an analog phone, camera, computer, GPS navigator and you will see that all these joys of life in total cost more than one small phone that fits in your pocket.
The same is true for IT development. Code developers cost space money. In a sense, their services are “overwhelming”. That is why many people do not even think about their IT business, because there is no investment for the development of an IT product. And most importantly, the money paid does not give you guarantees of future earnings of even more money.
Do mass consumers need these expensive encoder services, if today there are “nocoders” that can close several business tasks at once:
- make the product 4 times cheaper,
- make the product 3 times faster,
- speed up the “time to market” of the product
- test the hypothesis
- reduce the potential losses of the customer if his idea does not work out?
- I guess not much needed.
The same applies, by the way, not only to startups, but also to large businesses. Large companies also release beta products that require hypothesis testing. Do you think big companies don’t count money? And what do they think!
In other words, traditional coding becomes economically unprofitable. No and Low-code are able to satisfy more development demand.
No-code and Low-code development today and in the near future
Numbers speak better than me.
No-code and low-code development is already gradually taking market share from traditional coding. According to the resource field technologie sonline, as of 2019 in the USA, Low-code and No-code development occupy 30% of the IT development market.
That is, every third developed IT product in the USA was made either on a No-code constructor, or on a combination of code and No-code.
Here is a forecast from the research and consulting company Gartner:
By 2024, application development using low-code solutions will account for more than 65% of all application development activities.
By 2024, 75% of large enterprises will use at least four No-code tools.
Amazon and Google already have their own constructors. The release of its own platform was announced by Apple in time.
By 2030, the global low-code development market will generate $187 billion in revenue, up from $10 billion in 2019. Growth over the forecast period will be 31% annually.
I believe that in the foreseeable future, a lot of coders will either have to look for a new profession or retrain, since No-code services will deprive the market of the need for so many code developers.
Although those strongest who remain will increase in price many times over, because the fewer specialists, the higher the cost of the services of those who work.
An unobvious way to save money is to publish the application in the stores not on your own behalf, but on behalf of the developer. So you don’t have to spend about a week on registration, study all the rules, and then engage in technical support for the service – this will be on the side of the programmers.
However, it is not a big problem for entrepreneurs who have already successfully launched their project on no-code and have earned enough money. There will be more than enough for code development, and coders will remain in demand.